D2C Home Cleaning Brand Koparo Secures $1.5 Million

Koparo, a D2C brand specializing in sustainable home and personal hygiene products, has successfully raised $1.5 million in a pre-Series A funding round. The investment was led by Saama Capital, with participation from new investors Fluid Ventures and M Venture Partners, as well as prominent angel investors such as Rajesh Sawhney, Sridhar Sankararaman, and Ramesh Menon. Existing investor DSG Consumer Partners also contributed to the funding. 

Koparo, a sustainable brand for home and personal hygiene, has successfully raised $1.5 million in funding led by Saama Capital. Founded by Simran Khara in November 2019, the Delhi-based D2C brand provides toxin-free, eco-friendly, and plant-based hygiene products.

Other investors include Fluid Ventures, M Venture Partners, Rajesh Sawhney (founder and CEO of GSF Accelerator), Sridhar Sankararaman (Multiples PE), and Ramesh Menon (ex-Future Group, Hypercity). Existing investor DSG Consumer Partners also participated in the round. The funds will be used to expand Koparo’s offline presence, enhance brand awareness, and drive product innovation.

The brand has already received positive responses in various cleaning sub-categories. With the support of esteemed consumer investors, Koparo is confident in its category-leading approach.

As the demand for hygiene products continues to grow, Koparo plans to introduce new variants of its popular products and develop a range of specialty cleaners tailored to the needs of modern Indian households. Additionally, the company will expand its offering to include kitchen and home cleaning accessories, while strengthening its presence in the laundry vertical, which is the largest sub-category in home cleaning. Koparo also has plans to introduce more pet-friendly products.

Koparo’s monthly revenues have increased tenfold since their last investment in November 2021. Earlier, it had raised a seed funding of ₹5.7 crore from Saama Capital, Titan Capital, and DSG Consumer Partners. 

Prominent angel investors like Uday Shankar, former Disney APAC chairman; Rohit Kapoor, OYO India CEO; Ashish Goel, Founder of Urban Ladder; and Anand Chandrasekaran, Product Head of Five9 had participated in the round. Bipin Shah, Partner, Titan Capital, earlier said, “Home and hygiene is a space that’s gone sideways for a while and as the Indian consumer comes of age, we believe there’s room for new propositions. We are confident that the Koparo will scale fast and we are excited to support them in their journey.”

Koparo, which is part of Accel’s 2021 Founder Stack Consumer cohort, is now targeting millennial Indian families “who have become increasingly conscious about their health and wellbeing and are looking for cleaner and safer alternatives in all aspects of life.” 

Hari Premkumar, Director of DSG Consumer Partners added that Simran’s personal journey to building a sustainable home cleaning and personal hygiene brand resonated with the key themes that DSGCP are looking to invest in.  “The Indian home care and personal hygiene category is very large but has seen relatively little innovation over the last decade. Koparo has a unique offering and the early customer feedback on the product is exciting,” he said.

Saama Capital, as a supporter of Koparo’s growth, is excited about their next phase of development.

Koparo has set ambitious goals for the future, aiming to achieve an eightfold increase in revenues over the next 18-20 months. This will be accomplished by focusing on their core range, expanding distribution channels, and introducing products in new sub-categories.

In another exciting news, Kopara teamed up with Bollywood celebrity Mira Kapoor as brand ambassador.

“We’re beyond excited to have Mira Kapoor join the Koparo family,” announced the brand on Facebook on June 14, 2023. “Her commitment to sustainability and conscious living perfectly aligns with our mission. Together, we want to inspire more of you to embrace plant-based home essentials and cleaning products that are effective and safe. Join the movement and let’s raise the bar higher in every choice we make!” 

Sharing the exhilarating news, founder Simran Khara said, “We believe in the power of digital influencers and authentic conversations,” and added, “For Koparo, this is a significant step as post the fundraising, we are now embarking on our growth journey… we believe our association with Mira will accelerate the brand-building journey of Koparo.”

A statement released by the brand also read: “Mira & Shahid Kapoor are busy professionals and hands-on parents. They love spending time in their home and building lasting memories. As a mum with two little bubs, it’s her priority to keep her home clean and toxin-free.

Mira’s commitment to sustainability and clean living is inspiring. She believes that every small change we make can have a big impact on our planet. By choosing plant-based products like ours, we are actually supporting a more sustainable future.”  

Excited to be the brand’s new face, Mira Kapoor said, “I’m very excited to partner with Koparo. Their dedication to crafting plant-based, sustainable, and safe home cleaners truly resonates with my personal values.”

Koparo products gained a lot of popularity during the COVID-19 pandemic.

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