Odette, a brand that started its operations in 2019 as a retail brand, has come a long way in just a few years. The brand stepped into the online retail space with a focus on accessories. In spite of the challenges posed by the COVID-19 pandemic, Odette survived and thrived.
The brand’s success in the accessories category encouraged it to expand its product offerings. In the year 2020, they added a new category to their website – Jewellery. It was a significant step for the brand, and it received a positive response from customers.
In 2021, the brand diversified even further, adding Home Décor, Skin Care, and Footwear to its product range. The brand’s growth was fueled by its commitment to providing high-quality products and exceptional customer service.
The year 2022 saw Odette’s most significant expansion yet. The brand added two new categories, Clothing and Lingerie, to its website. With this expansion, Odette became a one-stop shop for fashion and lifestyle.
From a careful start in the accessories category to becoming a full-fledged online retail brand, Odette’s journey is a testament to the power of perseverance and vision.
Read the blog to discover Odette’s secret sauce for D2C success.
Odette’s Brand Philosophy
Odette believes that fashion is a form of self-expression and a celebration of individuality. The brand aims to empower women to express themselves through their style and embrace their femininity. With its range of products spanning Clothing, Bags, Jewelry, Accessories, Lingerie and Sleepwear, Footwear, Home Décor, and Skin essentials, Odette provides women with everything they need to create a complete look that reflects their unique personality.
Odette’s designs are inspired by romance and femininity, and the brand strives to infuse these elements into every aspect of its products. From the delicate details in its jewellery to the soft fabrics used in its clothing, Odette’s commitment to quality and craftsmanship is evident in every piece.
As one of the most preferred go-to brands for women, Odette takes pride in its ability to deliver exceptional customer service. The brand understands that every woman’s style journey is unique, and it aims to provide personalised attention to each customer to help them find the perfect products that fit their style and needs.
At Odette, the brand philosophy is simple – to provide women with clothing they need to express themselves, feel confident, and embrace their femininity.
A Trend to Ride On for Growth
During the COVID-19 pandemic and post-pandemic, there was a significant increase in the demand for online shopping due to safety concerns and convenience. This sudden shift in consumer behaviour presented a challenge for many businesses, but Odette was able to capitalise on this trend by expanding its product offerings on its website.
With the addition of new categories such as Home Décor, Skin Care, Footwear, Clothing, and Lingerie, Odette was able to provide customers with a one-stop-shop for all their fashion and lifestyle needs. This expansion was a result of Odette’s commitment to providing high-quality products and exceptional customer service, and it helped the brand find its product-market fit in the online retail space. Today, Odette is a preferred go-to brand for women who are looking for fashion that reflects their unique personalities and style.
Odette’s Top Challenges Post Pandemic
Post-COVID, Odette faced several challenges that had to be addressed. The first challenge was the delivery system, which had to be streamlined to ensure timely deliveries.
The second challenge was achieving the net effective market reach, which was tackled by partnering with a digital marketing company and shifting the focus to organic marketing. The brand also optimised its social media presence by enhancing the quality and frequency of social media content. Collaborating with influential influencers and hosting fashion shows and regular events helped in branding.
The third challenge was increased RTOs, which was solved by partnering with suitable partners to streamline the process and learn internal processes. Solving these challenges positively affected RTO cases and helped Odette establish itself as a preferred go-to brand for women.
Odette’s Fame in D2C Universe
Odette has made a name for itself in the D2C universe, gaining popularity among women who are looking for fashion that reflects their unique personalities and style. In recognition of its innovative designs and commitment to quality, the brand has been featured by several media sources, including Myntra, Nykaa, Your Story, and Prime Fashion.
The brand’s coverage by renowned newspapers and dailies such as Prime Fashion, Business Standard, First India, E-Times, LBB, and Our Bangalore, has also helped it gain traction among its target audience.
In addition, Odette’s success can be attributed to its constant innovation and dedication to providing high-quality products that meet the needs and preferences of its customers. As the brand continues to grow and expand its reach, it remains committed to maintaining its reputation for excellence and delivering products that inspire confidence and individuality in every woman who wears them.
Way Forward for Odette
Odette’s forward business mission is to become the ultimate destination for fashion and lifestyle needs for every woman. The brand has come a long way in just a few years from being a retail brand to a full-fledged online retail brand. With its commitment to providing high-quality products and exceptional customer service, Odette has gained popularity among women who are looking for fashion that reflects their unique personalities and style.
In line with its vision to reach out to every woman and fulfil all their fashion needs, Odette is now coming closer with its flagship store for women. Starting with its first signature store at Phoenix Mall, the brand envisions 100 stores across the country in two years.
This expansion will allow Odette to establish a physical presence and provide customers with a unique shopping experience that reflects the brand’s philosophy of empowering women to express themselves through their style and embrace their femininity.
Stay tuned for more great stories from the D2C universe!