D2C brand WickedGud, known for its healthy food and snack alternatives, has raised INR 2 crore in additional growth funding from GetVantage, a financing platform supporting e-commerce entrepreneurs and SMEs.
The food start-up will utilize the recently acquired capital to drive marketing efforts, expand its product line, and enhance retail distribution. With a focus on achieving a 5X growth in net revenues in FY 24, WickedGud plans to increase its retail presence to over 2,000 stores across India through its distribution partner network.
Before this investment, WickedGud received INR 2.25 crore from actor, entrepreneur, and investor Shilpa Shetty. The company also appeared on the entrepreneurship-driven reality show Shark Tank India.
Bhavik Vasa, Founder & CEO of GetVantage, expressed enthusiasm about supporting WickedGud’s impressive traction, market knowledge, and ability to identify opportunities. He stated, “At GetVantage, we are thrilled to support their strong early fundamentals, exciting growth roadmap, and vision to un-junk India one kitchen at a time.”
Bhuman Dani, Founder & CEO of WickedGud, highlighted his previous experience at TGL and the strong founding team at WickedGud, which gives him the confidence to build a robust distribution network nationwide. He expressed gratitude for the backing of GetVantage as a strategic long-term growth funding partner, emphasizing their understanding of WickedGud’s objectives and their support in achieving expansion plans.