In a strategic move to tap into India’s vast retail market, Aditya Birla Group’s direct-to-customer (D2C) startup, TMRW, is gearing up for a potential public listing in the coming years. The digital-first fashion and lifestyle platform, founded by Aryaman Vikram Birla, son of group chairman Kumar Mangalam Birla, intends to bring its online brands offline to establish a stronger foothold in the market.
According to a top executive, TMRW plans to onboard external investors to prepare for an initial public offering (IPO). In an interview, Prashanth Aluru, co-founder and CEO of TMRW, stated, “We conceptualized this venture to be backed by the Aditya Birla Group. However, we will also seek other investors who can join us on this journey as we scale the venture to the next level, eventually going to an IPO.”
TMRW operates as a wholly-owned Aditya Birla Fashion and Retail Ltd (ABFRL) unit. The venture focuses on creating a comprehensive “House of Brands” entity and actively invests in online-born brands that predominantly cater to online shoppers. The launch of TMRW aligns with Aditya Birla Group’s strategy to initiate and support new-age digital ventures, expanding its presence beyond traditional industries like cement and textiles.
With an ambition to curate the most extensive portfolio of disruptor brands in the fashion and lifestyle sector, TMRW aims to capitalize on the booming D2C growth in India. The country’s D2C market is projected to reach $100 billion by 2025. TMRW plans to acquire and nurture over 30 innovative brands prioritizing customer-centric approaches and possessing a penchant for disruption.
TMRW aims to enhance its market reach and establish a stronger connection with customers by diversifying its offerings and venturing into offline retail. Expanding offline channels will enable the startup to tap into a broader consumer base and cater to shopping preferences. TMRW’s strategic approach positions it at the forefront of the evolving retail landscape, where the convergence of digital and physical experiences is paramount for success.
As TMRW sets its sights on a potential public listing, it signifies a significant milestone in the growth trajectory of Aditya Birla Group’s D2C startup. The company’s commitment to innovation, customer obsession, and strategic investments reinforces its position as a key player in India’s rapidly expanding fashion and lifestyle market.