Freshtohome, a D2C meat start-up, has raised a whopping 104 million US dollars in its Series D funding round. The round was led by Amazon’s Smbhav Venture Fund and supported by existing investors, including Iron Pillar, GrowX, 3one4 Capital, and Mistletoe.
Freshtohome is a Bengaluru-based company that sources and sells fresh seafood, poultry, and organic meat products directly to customers. The company operates across 12 cities in India, with over 6 million customers. With its latest funding round, Freshtohome aims to strengthen its supply chain and expand its presence to more than 20 cities in India.
Amazon’s SMBhav Venture Fund will acquire a significant stake in the business as part of the funding deal. Amazon’s interest in the company is part of its strategy to expand into the online grocery and food delivery segment.
Speaking on the development, Shan Kadavil, Founder and CEO of Freshtohome, said the company is leveraging technology to make fresh food available to customers across India. He added that the fresh food market in India is a largely untapped segment, so Freshtohome is focusing on scaling its business to capture a larger market share.
Freshtohome is also planning to launch new products and services to make it easier for customers to access quality, fresh food. The company also wants to expand its operations in international markets in the coming months.
The company’s latest round of funding is a testament to the potential of the fresh food market in India and the increasing demand for high-quality, new food products. With Amazon’s backing, Freshtohome is well-positioned to tap into this growing market and capture a larger market share.