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Meta X JioMart: Send ‘HI’ and buy groceries on WhatsApp

People in India will soon be able to buy groceries from JioMart on WhatsApp. Meta and India’s Reliance Retail partnership is ready to bring the first end-to-end shopping experience to everyone’s favourite communication channel.

From browsing ✔JioMart’s entire grocery catalog and adding items to the cart to making payments via local payments rail UPI, WhatsApp will deliver a consistent shopping experience to customers without asking them to leave the app. Simply send ‘Hi’ to the JioMart number on WhatsApp and start shopping for groceries?. 

According to Ambani, the strategic alliance would enable a more simplified and convenient method to shop online and redefine how businesses communicate with customers, accelerating India’s digital transformation.

WhatsApp is the future of commerce?. With over 487 million users in India alone, WhatsApp represents a significant opportunity for marketers to harness its rich media capability to engage customers at every touchpoint and develop robust and deep customer connections.

Apart from selling, WhatsApp has a myriad of benefits. It allows brands to collect lead information more swiftly than any other platform and follow up with leads without the fear of losing them. In addition to this, casual conversations over WhatsApp lets you build personal connections with customers??‍?‍??.

WhatsApp? has a conversion rate of 45-60%, compared to a meagre of 2-5% for emails and SMS. WhatsApp e-commerce has empowered brands of all sizes to build an e-commerce empire. The instant messaging platform has allowed brands to raise conversion rates, improve customer experience, and reduce the sales cycle. It has evolved into one of the most effective alternatives to traditional selling.

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