Women’s performance wear brand ENGN is looking to expand its offline presence in the market and expects to contribute around 30% of its sales through offline stores shortly. The company currently has over 100 stores in India and plans to expand to 200 by the end of the year.
ENGN is a performance-wear brand that focuses on creating high-quality apparel with advanced technologies and features like breathability and sweat-wicking. Its products include compression wear, sportswear, and activewear for women. The brand aims to empower women to reach their highest potential through activewear choices.
The brand has seen steady growth in its online sales and is now looking to expand into the offline market. It has tied up with retail stores and multi-brand outlets in major cities such as Mumbai, Delhi, and Bangalore and plans to open more stores in the near future. ENGN also plans to expand its presence in tier 2 and 3 cities.
The company believes that expanding its offline presence will help it reach a wider audience and increase its sales. ENGN is also looking to expand its product range with new products and technologies. The brand is also developing a special product line for athletes and professionals.
Overall, ENGN is looking to increase its presence in the offline market and expects to contribute to sales in the near future significantly.